I like it! Since I already setup Google Places pages for most of my clients, especially those who cater to a local market, Google's new AdWords Express is an easy way to allow my clients to try their hand at online advertising.
AdWords Express, although simliar to the regular AdWords (where you create an ad and then pay a per click cost for every person who clicks on your ad from a standard search results page), allows you to target only those users who are doing a location based search. So for example, if I went to google.com or maps.google.com and did a search like this "florist in denver colorado", Google will provide me with a search results page containing a map of local companies that match that criteria, plus, it will serve up ads from the Adwords Express customers. This makes a big difference when you are a smaller business trying to compete with larger companies who have the resources to make sure they show up "organically", because at least your ad will display right below their listings on the same map. You can even choose to have your ad link directly to your website or to your Google Places page.
Here is a animated video Google put out to better explain:
If you are a small business owner and believe that AdWords Express could be the right solution for your online marketing intiatives, please contact me at Ken@WebptOh.com or visit my website at www.WebptOh.com.
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